Big Data Disrupts Franchise and Co-Op Marketing Programs
February 7, 2022
Atlanta, GA, February 7, 2022 – One of the largest areas of marketing is a co-op style of advertising for dealer networks and franchisees. These programs utilize the power of group buying to allow each local business to get a better marketing result and more bang for the advertising dollar. These programs can also have a downside in that waste can erode the return for the large budget spend. Manufacturers and franchisors continually question the effectiveness of marketing programs every year and if the programs produce a good return on investment. The use of big data is now solving these problems and disrupting the franchise and co-op marketing model.