Blog - All Contractor Marketing

Why You Need an SEO Strategy

Posted on October 20, 2020October 20, 2020 by All Contractor Marketing

In today’s internet landscape, it is absolutely essential that all businesses, large and small; incorporate Search Engine Optimization (SEO) into their marketing strategy. This article will help explain exactly why you need an SEO strategy, what is included in an SEO marketing strategy, and also how to create an...

How Can Your Online Listings Help or Hurt You?

Posted on August 20, 2020August 20, 2020 by All Contractor Marketing

Are Your Online Listings Helping or Hurting Your Business Long gone are the days of printed telephone books stuffed in kitchen junk drawers. Today’s proliferation of mobile devices means that most people now use Internet searches to find local businesses instead. However, a user searching for an ‘HVAC technician...

Social Media Ad Solutions

Posted on August 20, 2020August 20, 2020 by All Contractor Marketing

Millions of small business owners have seen just how impactful Facebook Ads can be. Your friends at All Contractor Marketing have put together this Ultimate Guide to Facebook Ads for Your HVAC business. This guide will help you learn to leverage Facebook Ads to drive traffic to your site...

Is Local SEO Worth It?

Posted on August 4, 2020August 5, 2020 by All Contractor Marketing

Local SEO Benefits As a local heating and cooling company, the overwhelming majority of your business comes from your local community. This means it is absolutely essential that you incorporate local SEO into your internet marketing plan. Fortunately, local SEO relatively easy to incorporate, but you’ll need to make...

Search Engine Marketing Demystified

Posted on August 1, 2020July 27, 2020 by All Contractor Marketing

What is SEM? Search Engine Marketing Demystified The term Search Engine Marketing (SEM) was coined in 2001 to describe any marketing that uses search engines. As the digital marketing landscape has shifted over the years, so has the definition of SEM. Today, search engine marketing more narrowly refers to...

Pay Per Click Benefits

Posted on July 1, 2020July 6, 2020 by All Contractor Marketing

Benefits of Using Pay Per Click Advertising Pay per click (PPC) advertising, also known as search engine marketing, occurs when an ad appears on a results page following a specific keyword search. If the user clicks on the ad, the advertiser will then have to pay the search engine...

Is Traditional Marketing Still Relevant

Posted on June 1, 2020June 22, 2020 by All Contractor Marketing

Is traditional marketing still relevant in today’s online world? The short answer – yes! Despite the fantastic results, you may be able to achieve through social media marketing and search engine ads; traditional marketing still has a place in all business’ marketing plans. No matter if you have an...

Recruiting and Hiring with Social Media

Posted on May 27, 2020May 27, 2020 by All Contractor Marketing

Use Social Media Sites to Recruit and Hire the Best Candidates If you want to know how many leads your social media strategy has produced, all you need to do is ask your marketing department. But – what if you want to know how many recruitment leads your strategy...

Do All Businesses Need a Website?

Posted on May 1, 2020April 23, 2020 by All Contractor Marketing

Do I Need a Website? In today’s day and age, all businesses, from HVAC companies to Fortune 500 businesses, need to have a website. Small businesses can no longer afford to rely on word of mouth and local yellow pages to drum up business. If you’ve been hesitant about...

The Importance of SEO for Your Business

Posted on April 1, 2020April 23, 2020 by All Contractor Marketing

What is SEO and Why It’s Important for Your Business SEO plays an important role in the success of businesses large and small. Every business owner should understand what exactly SEO is and how it can benefit their business. What is SEO SEO stands for Search Engine Optimization. When...

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We were hesitant after a bad experience with another company, things were rocky in the beginning but 3 years later we could not be happier with our decision to trust All Contractor Marketing