Blog - All Contractor Marketing

Is Local SEO Worth It?

Posted on August 4, 2020August 5, 2020 by All Contractor Marketing

Local SEO Benefits As a local heating and cooling company, the overwhelming majority of your business comes from your local community. This means it is absolutely essential that you incorporate local SEO into your internet marketing plan. Fortunately, local SEO relatively easy to incorporate, but you’ll need to make...

Search Engine Marketing Demystified

Posted on August 1, 2020July 27, 2020 by All Contractor Marketing

What is SEM? Search Engine Marketing Demystified The term Search Engine Marketing (SEM) was coined in 2001 to describe any marketing that uses search engines. As the digital marketing landscape has shifted over the years, so has the definition of SEM. Today, search engine marketing more narrowly refers to...

Pay Per Click Benefits

Posted on July 1, 2020July 6, 2020 by All Contractor Marketing

Benefits of Using Pay Per Click Advertising Pay per click (PPC) advertising, also known as search engine marketing, occurs when an ad appears on a results page following a specific keyword search. If the user clicks on the ad, the advertiser will then have to pay the search engine...

Is Traditional Marketing Still Relevant

Posted on June 1, 2020June 22, 2020 by All Contractor Marketing

Is traditional marketing still relevant in today’s online world? The short answer – yes! Despite the fantastic results, you may be able to achieve through social media marketing and search engine ads; traditional marketing still has a place in all business’ marketing plans. No matter if you have an...

Recruiting and Hiring with Social Media

Posted on May 27, 2020May 27, 2020 by All Contractor Marketing

Use Social Media Sites to Recruit and Hire the Best Candidates If you want to know how many leads your social media strategy has produced, all you need to do is ask your marketing department. But – what if you want to know how many recruitment leads your strategy...

Do All Businesses Need a Website?

Posted on May 1, 2020April 23, 2020 by All Contractor Marketing

Do I Need a Website? In today’s day and age, all businesses, from HVAC companies to Fortune 500 businesses, need to have a website. Small businesses can no longer afford to rely on word of mouth and local yellow pages to drum up business. If you’ve been hesitant about...

The Importance of SEO for Your Business

Posted on April 1, 2020April 23, 2020 by All Contractor Marketing

What is SEO and Why It’s Important for Your Business SEO plays an important role in the success of businesses large and small. Every business owner should understand what exactly SEO is and how it can benefit their business. What is SEO SEO stands for Search Engine Optimization. When...

5 Ways to Boost Social Media Traffic

Posted on March 30, 2020April 23, 2020 by All Contractor Marketing

As a business owner, you understand the importance of social media and how it can drive a lot of traffic to your site. What you may not know, however; is how to build a solid social media following so that you can start to rely on it as another...

Crisis Marketing

Posted on March 23, 2020April 23, 2020 by All Contractor Marketing

Marketing During a Crisis We are in an unprecedented time since COVID-19 hit the United States millions of Americans face each day with fear and anxiety. Fear of what is to come and anxiety about what will be is a daily thought on the minds of U.S citizens. Whether...

COVID-19 Client Update

Posted on March 18, 2020April 23, 2020 by All Contractor Marketing

All Contractor Marketing COVID-19 Client Update As the news regarding the COVID-19 continues to escalate; all of us at All Contractor Marketing want you to know that we are here to support you and your business during this unprecedented time. From handling your customer communications through social media; to...

BE CAUTIOUS WITH TELEMARKETING CALLS

Posted on February 14, 2020March 11, 2020 by All Contractor Marketing

Issues of Marketing Companies Who Solicit over Phone All Contractor Marketing wants to make each and every one of our clients aware of the dangers of marketing companies who solicit over the phone. Whether these companies are trying to have you purchase a Google Business Listing or they are...

Review Generation and it’s Everlasting Benefits

Posted on January 20, 2020March 11, 2020 by All Contractor Marketing

As a business owner, one of the most important things you can do for your business, and its reputation, is to gather reviews; and also customer feedback. When your company has a distinct online presence, coupled with a strong reputation; it can only benefit your business in the long...

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Mike ModernAir Leonardi

17:48 20 Jan 20

We were hesitant after a bad experience with another company, things were rocky in the beginning but 3 years later we could not be happier with our decision to trust All Contractor Marketing