Also known as Search Engine Marketing
Our team is comprised of experts in managing and building your online search engine marketing campaigns. We have success in gaining and attracting the right customers.
Utilizing pay-per-click internet advertising can be one of the most costly or most profitable lead generation tools. In the heat of the summer “air conditioning repair” key phrase can be as high as $75 per click or higher. Knowing which key words work and at what spend level can make or break your pay-per-click advertising.
Managing your pay-per-click advertising budget is critical to producing a high positive return on investment. The first aspect of this is using geocoding to ensure that your ads only show to those internet searchers that are actually in your service territory. The second aspect is the proper use of negative key words.
A good example of a negative key word would be “car air conditioner repair”. You really don’t want to pay $75 for a click when someone was actually looking for an automotive repair shop. Knowing exactly what negative key words to utilize is extremely important in pay-per-click advertising. We not only know exactly what negative key words your campaign needs but we also know what search terms to target and at what spend rate to produce a high number of leads at a positive return. We generate qualified leads at lower spend rates to ensure your pay-per-click campaign actually makes you money.
Our strong focus on data analytics for the past 12 years has taught us how to run a highly profitable lead generating pay-per-click campaign. With tight controls on spend levels, viewer location and average ad ranking we can lower your cost per lead and increase the number of leads for your campaign.