Google Map Listings
When customers search for contractors, the search engine provides highly rated contractors in the customers local area. This is known as local ranking. In order for the search engines to know where you are its critical that your business is correctly listed in mapping directory locations such as Google Maps.
When listing your company its critical to use complete data for your business that includes your exact location, accurate business hours and photos. Google will verify that the location is yours by sending a post card to the address provided. The post card will contain a verification code that we will use to verify that the address is accurate.
Your customer reviews through google are also tied to your Google Map listing. It’s important that you request reviews from your customers (see our social review center) and that you respond to reviews. We can help show you how to do this or we can simply handle everything for you. Since we know your business we know how to respond to your reviews.
Google then uses three primary factors based on your map listing to determine if they should show your company in a local search result.
- Relevance- How well a local listing website matches what someone is looking for. Since we know the top search terms of your customers we ensure your website is relevant for high service and sales search terms.
- Distance – How far your company is from the searcher compared to other relevant companies. If a searcher does not specify their location in the search bar, Google uses data previously collected to determine the approximate location.
- Prominence – How well-known your business is based on information from inbound web links, articles, and directories. Customer review count and average score also affects the prominence. We improve your prominence through our SEO techniques, our social review center, directory listings and inbound links.
We ensure that your company is correctly listed in Google Maps, you have a higher number of reviews and a higher review average. This increases your relevance and prominence to ensure your website displays in Google local search results.
Online Directories – Listing Sync Pro
Search engines also rank websites based on the number and quality of external links to your company’s website. Many of these inbound links come from internet directories. As an HVAC company, there are literally thousands of related directories that your business should be listed with. Google has trusted directories that it uses to weigh the importance of your inbound directory listings.
Another very important aspect of your directory listings is that the directory information is accurate and complete. If you are not actively managing these directory listings chances are your HVAC company is already listed in hundreds of them. These listings are usually inaccurate or incomplete and all of them will not list your website address for the inbound link. As many as 40% of the current directory listings are inaccurate or incomplete.
Our Directory listing service takes control of your company’s directory listings and ensures the information is accurate and complete along with the correct website address to ensure inbound links are accurate. Having large numbers of accurate and trusted inbound links improves your prominence with search engines which means your website will post higher in search results. Most SEO companies do not even handle directory listings.
We ensure your website is correctly listed with hundreds of trusted contractor related directories on the internet. This improves your search ranking and referral clicks from customers who are searching for the services you provide.