HVAC Directory Listings
Online Listings Strategies
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Google Map Listings
HVAC Social Media Marketing
When customers search for contractors, the search engine provides highly-rated contractors in the customer’s local area. This is known as local ranking. In order for the search engines to know where you are it’s critical that your business is correctly listed in mapping directory locations such as Google Maps.
Google then uses three primary factors based on your map listing to determine when they should show your company in a local search result.
- Relevance. This is how well a local listing website matches what someone is looking for. Since we know the top search terms of your customers we ensure your website is relevant for high service and also sales search terms.
- Distance. This is how far your company is from the searcher compared to other relevant companies. If a searcher does not specify their location in the search bar, Google will use data previously collected to determine the approximate location.
- Prominence. This is how well-known your business is based on information from inbound web links, articles, and also directories. Customer review count and average score also affect the prominence. Want to improve your prominence through our SEO techniques? Our social review center, directory listings, and inbound links are the answer.
By ensuring that your company is correctly listed in Google Maps, you have a higher number of reviews and also a higher review average. This increases your relevance and prominence. Therefore ensuring your website displays in Google local search results.
Online Directories – Listing Sync Pro
Search engines also are ranking websites based on the number and quality of external links to your company’s website. Did you know, as a service company, there are literally thousands of related directories that your business should be listed with? Google’s trusted directories weigh the importance of your inbound directory listings.
Want to ensure your website is correctly listed with hundreds of trusted contractor-related directories on the internet? Trust our experience. This improves your search ranking and referral clicks from customers who are searching for the services you provide.