HVAC Marketing Case Studies

We do not disclose confidential information about our clients. The numbers presented in these case studies are actual numbers from actual clients.

Dealer Size: $1M – $1.5M Annual Sales

Dealer Location: Florida

Annual Sales Prior To Marketing Program: $1,070,928.12

Year 1 Annual Marketing Spend: $19,100

Growth: 58%

Annual Sales Year 1 During Marketing Program: $1,696,910.52

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This is a medium sized dealer in the Gulf Coast with a good bit of competition. Dealer was very pleased with the results and is excited about the 2019 AC season.   

Dealer Size: $750K – $1M Annual Sales

Dealer Location: Alabama

Annual Sales Prior To Marketing Program: $873,622.56

Year 1 Annual Marketing Spend: $38,000

Growth: 45%

Annual Sales Year 1 During Marketing Program: $1,266,505.92

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This dealer was doing a lot of work for landlords and residential multi-family prior to the program.  The program produced a lot of work and the dealer had to shift strategy to meet the demand. He ended up expanding inside and outside staff and was very happy with the program results.

Dealer Size: $2M – $3M Annual Sales

Dealer Location: Georgia

Annual Sales Prior To Marketing Program: $2,028,868.56

Year 1 Annual Marketing Spend: $29,100

Growth: 32%

Annual Sales Year 1 During Marketing Program: $2,687,792.16

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This is a medium sized dealer in the coastal area of Southeast Georgia with moderate competition. Most of the dealers in the area are focused on radio advertising and they literally go head to head with thousands of dollars or radio advertising on a lot of the same channels. We convinced the dealer to move most of the budget to digital and they were happy with the results. They still would not give up radio though… couldn’t let the competition buy all the radio time!  They have lowered the radio budget every year.

Dealer Size: $2M – $3M Annual Sales

Dealer Location: Alabama

Annual Sales Prior To Marketing Program: $1,854,131.34

Year 1 Annual Marketing Spend: $30,950

Growth: 79%

Annual Sales Year 1 During Marketing Program: $3,315,439.32

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This dealer actually had the best results of any dealer on the program in 2018. The dealer is located in a suburban area with average household incomes. The growth rate was very good, and the dealer was able to add staff to meet the demand.  

Dealer Size: $1M – $1.5M Annual Sales

Dealer Location: Florida

Annual Sales Prior To Marketing Program: $1,472,738.58

Year 1 Annual Marketing Spend: $50,300

Growth: 47%

Annual Sales Year 1 During Marketing Program: $2,165,792.16

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This was a dealer that wanted to grow aggressively and chose a good budget to acquire market share in their market. The dealer was very pleased and chose to increase the budget again this year by over 3x last years.

Dealer Size: $1.5M – $2M Annual Sales

Dealer Location: Georgia

Annual Sales Prior To Marketing Program: $1,726,110.90

Year 1 Annual Marketing Spend: $39,800

Growth: 33%

Annual Sales Year 1 During Marketing Program: $2,306,421.30

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This company is located in a suburb are with average household income. The program worked very well, and the dealer was very satisfied with the growth rate. It allowed for good steady growth while allowing him to grow to meet the need without losing many leads.

Dealer Size: $2M – $3M Annual Sales

Dealer Location: Georgia

Annual Sales Prior To Marketing Program: $2,394,808.22

Year 1 Annual Marketing Spend: $41,800

Growth: 42%

Annual Sales Year 1 During Marketing Program: $3,412,021.14

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This company is located in a suburb are with very high average household income. The program worked very well and the dealer is already making plans to add staff to start out the 2019 AC season.

Dealer Size: $750K – $1M Annual Sales

Dealer Location: Alabama

Annual Sales Prior To Marketing Program: $870,382.98

Year 1 Annual Marketing Spend: $17,850

Growth: 14%

Annual Sales Year 1 During Marketing Program: $990,910.92

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

Dealer was primarily mostly residential with a little bit of small commercial work. Program helped to grow residential retrofit by 13%. We introduced a PPC campaign to gain more commercial work and the dealer obtained a contract with a large company installing commercial rooftops across the Southeast US with installations beginning in early 2019.

Dealer Size: $500K – $750K Annual Sales

Dealer Location: Georgia

Annual Sales Prior To Marketing Program: $590,559.78

Year 1 Annual Marketing Spend: $28,900

Growth: 86%

Annual Sales Year 1 During Marketing Program: $1,102,650.90

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This dealer’s territory is experiencing rapid income population increase with higher average income households. The consumer data targeting program we used worked exceptionally well for this dealer and he has signed up again for 2019.

Dealer Size: $2M – $3M Annual Sales

Dealer Location: Georgia

Annual Sales Prior To Marketing Program: $2,982,632.10

Year 1 Annual Marketing Spend: $28,300

Growth: 23%

Annual Sales Year 1 During Marketing Program: $3,686,574.67

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This dealer is in a very competitive market. They were very pleased with the marketing program and signed up again for 2019. This dealer is about  50/50 split of retrofit and new construction.  

Dealer Size: $750K – $1M Annual Sales

Dealer Location: Florida

Annual Sales Prior To Marketing Program: $885,563.04

Year 1 Annual Marketing Spend: $17,100

Growth: 13%

Annual Sales Year 1 During Marketing Program: $1,002,785.52

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This is a smaller dealer in a very competitive market. Dealer was very pleased with the results and was able to grow to meet the demand.  

Dealer Size: $2M – $3M Annual Sales

Dealer Location: Georgia

Annual Sales Prior To Marketing Program: $2,056,429.68

Year 1 Annual Marketing Spend: $48,900

Growth: 21%

Annual Sales Year 1 During Marketing Program: $2,504,478.12

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This company had some personnel issues this year that they state affected their ability to take full advantage of the leads we were providing. They have made changes for the 2019 season and are excited to make up some lost ground. A 21% growth is still a pretty good growth rate and the dealer was happy with the results.  

Dealer Size: $2M – $3M Annual Sales

Dealer Location: Florida

Annual Sales Prior To Marketing Program: $2,085,688.26

Year 1 Annual Marketing Spend: $36,800

Growth: 42%

Annual Sales Year 1 During Marketing Program: $2,974,697.28

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This company is located practically on the beach in Florida. The owners wife was doing a lot of the marketing before we they signed up in spring of 2018. They were very pleased with the results and the cost of the program compared to the growth.

Dealer Size: $750K – $1.5M Annual Sales

Dealer Location: Georgia

Annual Sales Prior To Marketing Program: $845,559.60

Year 1 Annual Marketing Spend: $41,600

Growth: 75%

Annual Sales Year 1 During Marketing Program: $1,484,479,08

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

This company is located in a very high average household income area with a lot of competition from other dealers. The program worked very well, and the dealer was very pleased. He stated it was the best year he has had since he has been in business.   

Dealer Size: $750K – $1M Annual Sales

Dealer Location: Alabama

Annual Sales Prior To Marketing Program: $793,230.18

Year 1 Annual Marketing Spend: $17,650

Growth: 77%

Annual Sales Year 1 During Marketing Program: $1,410,546.72

Did Customer Renew Marketing Program: Yes. Increased marketing budget for 2019.

Brief Description About the Dealer:

Dealer is primarily residential retrofit. Dealer experienced very rapid growth. This is what occurs when a highly rated dealer with 4.9 or higher Google reviews can experience when marketing is corrected, and competition is not marketing that aggressively in the digital space. This was a higher than normal response obviously.