One of the things that sets us apart from other marketing firms is our strong reliance on data analytics. Using call tracking with one unified number across all marketing media means that we can track exactly what marketing channel produced the phone call. When you match these leads with your customer sales you can determine exactly how much revenue every marketing channel is producing. This is why we track sales rather than clicks, impressions or views.
Our call tracking program also identifies areas within a service company that needs to be improved to fully capture every lead that comes in. Each phone call is recorded. We detect problems in the call answering and call handling of every company we serve. Simply improving your call taking program can increase the effectiveness of your marketing by as much as 40% and transform your customer service experience for your current and future customers.