Benefits of Using Pay Per Click Advertising
Pay per click (PPC) advertising, also known as search engine marketing, occurs when an ad appears on a results page following a specific keyword search. If the user clicks on the ad, the advertiser will then have to pay the search engine or media host. One of the main advantages of PPC advertising is that a product or service ad pops up just as an individual is looking for that information. Let’s look five other benefits of using pay per click advertising.
5 Compelling Benefits of PPC Advertising
You choose the audience according to a defined set of demographics. This ensures your business ad is only visible to internet searchers in your territory. You can also target your audience according to home ownership status, gender, and age.
2. Measurable & Trackable
PPC advertising campaigns are also easy to measure. With the right tracking in place, you get detailed analytics on how many people clicked the ad and what click throughs converted to sales. The ability to analyse what is and isn’t working and make real-time adjustments, ensures you make a return on your investment.
3. Quick Entry
If you’re operating a new business or just lagging behind your competitors in marketing, PPC advertising can help. PPC advertising offers a quick way to start generating leads and increasing sales. In contrast, marketing efforts relying on SEO take considerably more time and investment for the same return. With PPC, you will see your results almost immediately.
Managed correctly, PPC advertising can be your most profitable lead generation tool. When the right search terms are targeted at the appropriate spend rate, each click through can lead to a high positive return on investment.
5. Controllable Budget
PPC advertising budgets are controllable. You can set a maximum cost per ad click as well as a maximum daily spend. This means you decide how much you can afford to spend upfront.
Contact All Contractor Marketing
Developing a successful pay per click advertising campaign requires strategy in order to produce a high positive return on investment. At All Contractor Marketing, we have over 12 years of local experience generating qualified leads at lower spend rates. Speak to our expert team today. They are ready to help build and manage your online search engine marketing campaign.