Is Local SEO Worth It?

Local SEO Benefits

As a local heating and cooling company, the overwhelming majority of your business comes from your local community. This means it is absolutely essential that you incorporate local SEO into your internet marketing plan. Fortunately, local SEO relatively easy to incorporate, but you’ll need to make a commitment to leveraging these best practices.

If you’re wondering why you should bother with local SEO, consider the following:

  • Most people looking for HVAC services will choose a business that shows up on Page 1 of search results.
  • Almost 90% of consumers value online reviews equally as much as they do personal recommendations.
  • Nearly 80% of smartphone users reach out to a local business after finding them in search results.

Although you may not be sure how exactly you should start to incorporate local SEO, ACM is here to help. These are the 4 main elements you should focus on when adding local SEO into your internet marketing plan.

Optimize Your Google My Business Listing

The first thing you should do is make sure your local directory listings are optimized. Currently Google My Business Listing is the first one you should focus on. Local HVAC businesses can claim a free business listing and set up their own Google Business page.

After starting the process of claiming your free business listing, the site will bring up a map. From here, you can enter your business information and create a new listing. This is also a great place to check and see if there are other listings shown. If you do see other listings, it’s possible that were incorrectly transferred from Google+ to Google My Business. The most important thing is to have one listing that contains accurate, current information for your HVAC business.

Once you’ve claimed your HVAC business’ listing, you also need to optimize your listing. You can accomplish this by choosing the correct business category and subcategories for your business. You should also make sure the name, address and phone listed on your website matches the Google Business Listing. This can help your business land in the Top 3 of local listings.

Correctly Markup Your Website’s Pages

All search engines use what’s called a markup protocol to help them identify important information contained within websites. Some of this information includes type of business, reviews, phone numbers, addresses, etc. When you use markup properly it will help search engines categorize your business’ information.

Contact us at All Contractor Marketing® to learn more today.