HVAC Co-Op Marketing Programs

HVAC Co-Op Marketing

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HVAC Co-Op Marketing Programs You Will Love

  • We make the process easy for you.
  • Our programs save you SERIOUS money while also eliminating waste.
  • The programs move boxes with a higher mix and also with better ROI.

HVAC Co-Op Marketing Programs Your Dealers Will Love

  • The programs make the phone ring, so the dealers LOVE the program.
  • We are super responsive so the dealers love working with us.
  • Our fully transparent dashboards show exactly where the money goes.

Recent Client Testimonials

HVAC Co-Op Marketing Programs Your Territory Managers Will Love

  • One contact for the marketing for all their dealers.
  • Smooth and also fast Co-Op reimbursement approvals.
  • Higher commission rates from increased mix and market share.

HVAC Co-Op Marketing Programs That Produce RESULTS

The following Case Studies were chosen at random. These numbers are real, the dealers are real. We did not disclose dealer names for privacy.

Dealer Size: $750K – $1M Annual Sales

  • The Dealer Location: Alabama
  • Annual Sales Prior To Marketing Program: $870,382.98
  • Year 1 Annual Marketing Spend: $17,850
  • Growth: 14%
  • Annual Sales Year 1 During Marketing Program: $990,910.92
  • Did Customer Renew Marketing Program: Yes. Increased marketing budget.
  • The dealer was primarily mostly residential with a little bit of small commercial work. The program helped to grow residential retrofit by 13%. We introduced a PPC campaign to gain more commercial work and the dealer also obtained a contract with a large company installing commercial rooftops across the Southeast US.

Dealer Size: $750K – $1M Annual Sales

  • The Dealer Location: Alabama
  • Annual Sales Prior To Marketing Program: $793,230.18
  • Year 1 Annual Marketing Spend: $17,650
  • Growth: 77%
  • Annual Sales Year 1 During Marketing Program: $1,410,546.72
  • Did Customer Renew Marketing Program: Yes. Increased marketing budget.
  • The dealer is primarily residential retrofit. Dealer experienced very rapid growth. This is what occurs when a highly rated dealer with 4.9 or higher Google reviews can experience when marketing is corrected, and competition is also not marketing that aggressively in the digital space. This was a higher than normal response obviously. 

Dealer Size: $750K – $1M Annual Sales

  • The Dealer Location: Florida
  • Annual Sales Prior To Marketing Program: $885,563.04
  • Year 1 Annual Marketing Spend: $17,100
  • Growth: 13%
  • Annual Sales Year 1 During Marketing Program: $1,002,785.52
  • Did Customer Renew Marketing Program: Yes. Increased marketing budget.
  • This is a smaller dealer in a very competitive market. The dealer was very pleased with the results and was also able to grow to meet the demand. 

Dealer Size: $1M – $1.5M Annual Sales

  • The Dealer Location: Florida
  • Annual Sales Prior To Marketing Program: $1,070,928.12
  • Year 1 Annual Marketing Spend: $19,100
  • Growth: 58%
  • Annual Sales Year 1 During Marketing Program: $1,696,910.52
  • Did Customer Renew Marketing Program: Yes. Increased marketing budget.
  • This is a medium-sized dealer in the Gulf Coast with a good bit of competition. The dealer was very pleased with the results and is also excited about the future.  

Dealer Size: $2M – $3M Annual Sales

  • The Dealer Location: Georgia
  • Annual Sales Prior To Marketing Program: $2,028,868.56
  • Year 1 Annual Marketing Spend: $29,100
  • Growth: 32%
  • Annual Sales Year 1 During Marketing Program: $2,687,792.16
  • Did Customer Renew Marketing Program: Yes. Increased marketing budget.
  • This is a medium-sized dealer in the coastal area of Southeast Georgia with moderate competition. Most of the dealers in the area are focused on radio advertising and they also literally go head to head with thousands of dollars or radio advertising on a lot of the same channels. At ACM we convinced the dealer to move most of the budget to digital and they were also happy with the results.

HVAC Co-Op Marketing Programs That are Flexible

  • We design programs that meet your needs while also gaining market share.
  • At All Contractor Marketing, we design menu choice programs or also fully custom programs. We design these for the small or also the super large dealer.
  • We can handle just 1 to every dealer you serve.

HVAC Co-Op Marketing Programs that are super targeted to your ideal demographic

  • Your dealers get leads from customers who will actually get approved for financing.
  • Highly targeted programs that find your perfect customer (we precisely targeted you).
  • IP targeting programs that deliver the right ad to the right customer also always at the right time.

HVAC Co-Op Marketing Programs that are truly full service

The All Contractor Marketing Story

In 1995, Chris began working at Coolray Heating and Air Conditioning in Marietta, GA. At that time Coolray was owned by Mr. Jim Duval and was a Metro Atlanta Trane® dealer. For the next several years, Chris learned the systems and also the customer service focus of this large Atlanta HVAC contractor. Chris obtained his Georgia Conditioned Air License and in 1997 and started his own HVAC contracting company.

In 1995, Michele graduated from Georgia State University with a bachelor’s degree in Marketing. In 1998, she quit her job as a marketing director and also co-operated the HVAC contracting company with her husband Chris.

Beginning in 2005, Chris and Michele sold their HVAC contracting business, and a year later in 2006, Chris and Michele founded All Contractor Marketing. During their years of owning an HVAC contracting business, they discovered that many marketing companies were taking advantage of HVAC contractors and therefore the contractors were having a difficult time navigating the landmines and “gotcha’s” of the marketing industry.

All Contractor Marketing – Honest Marketing

As a result, All Contractor Marketing was launched as a solution for HVAC Contractors to have an honest marketing company that truly had their best interests at heart. In 2006, our very first customer was Green Heating and Cooling, a Bryant dealer out of Canton, GA. At ACM we worked closely with Jimmy Gibson, the general manager. We designed a marketing program that met his needs and also provided a positive return on investment. Mr. Gibson is still a client today, and we now also consider him family.

Over the years, All Contractor Marketing has grown through word of mouth and referrals at a rapid pace. We handle HVAC dealers, manufacturers and also distributor co-op programs across the US and Canada. If you have any questions at all, please give us a call at (404) 419-6884.