How Can Your Online Listings Help or Hurt You?

online listing search

Are Your Online Listings Helping or Hurting Your Business

Long gone are the days of printed telephone books stuffed in kitchen junk drawers.  Today’s proliferation of mobile devices means that most people now use Internet searches to find local businesses instead. However, a user searching for an ‘HVAC technician near me’ or ‘best pizza restaurant in town’ will probably only look through the top few results. If your business listing isn’t easy to find online, then it is probably hurting you. 

Common Listing Errors that Hurt Your Business

Inconsistent or Inaccurate NAP

Just having an online listing isn’t going to be enough to drive relevant customers to your local business.  Your various listings need to be consistent and have accurate NAP (Name, Address, Phone) details.  If one online listing says you are a plumbing business and another states you as an HVAC repair shop, you will put off your Internet searcher.  Likewise, inconsistencies in your name, address, and phone number reduces your Google ranking effectiveness. If search engines don’t know where you are, they can’t correctly list you in mapping directory locations such as Google Maps.

Having Only One Listing

In general, the more online directories you are listed on, the better odds that your customers will find you.  You are probably familiar with Yelp and Angie’s List.  Yet, there are literally hundreds of service related directories that your business should be listed with.  With 46% of all Google searches being for local businesses, making sure you have multiple listings will help increase your Google profile ranking.

Not Having A Local Search Strategy

‘Near Me’ searches for local businesses have increased by 500% in the past couple of years.  However, to show up on these Internet searches, a business must include the right keyword search terms and have a specific geographic location tagged to its online listing.  A local marketing company will know the top search terms for the customers in your area.  And it will make sure your online listing appears in the rankings.  A local marketing agency can also align all of your digital assets so that they work together. This will not only make your business look good but increase your local SEO. 

Not Monitoring Customer Reviews

Online listings generally also include opportunities for customers to leave reviews about your business.  Not monitoring what your customers are saying about your business could be hurting your business.  Businesses need to be proactive about responding to both positive and negative reviews.  Replying to a negative review gives you a chance to both tell your side of the story and to apologize.  Responding to a positive review shows that you value your customers.

Online Listing Advice to Help Your Business

Having an accurate and relevant online listing is essential to ensure your business displays in local Google search results. By creating the right local listing strategy and avoiding common listing errors, you will drive more local customers to your business.

At All Contractor Marketing, we have a dedicated team that will improve your online listing presence.  Contact us online or call us today at 404-419-6884 to speak to one of our specialists about optimizing your online listings today.