Did you know that as of 2022, the US electrical sector employs over a million people? Given the increased competition, you must outshine other industry Goliaths to stay in the game. And one way to do this is by creating a website.
A company website adds to your credibility and lets people know you’re the real deal. Additionally, it:
- Maximizes ROI
- Lets you control and manage your market reputation
- Enables you to engage with existing and new clients
Because your website is the digital face of your business, you must put your best foot forward to make a lasting impression on visitors.
8 Components of a Killer Electric Company Website
Inspiring potential customers doesn’t take much. Just include the following elements on your electrical contractor website, so they don’t end on a wild goose chase when they visit it.
1. List of Your Services and Specialties
Most contractors have a specialty, whether it is commercial or industrial work or residential projects. While some offer installation or maintenance services, others only do signs.
Whatever the case, make sure you list all your specialties on your smart electrician website. An electrical services list will stave off confusion and ensure you don’t get work beyond your niche. In other words, you won’t have to worry about customers calling you to replace their electrical outlets when you only do industrial electrical maintenance.
2. Licensing Details
Customers will want to confirm you’re a legitimate electrical company before they trust you with a project. And for this, they’ll need to see your licensing details.
Savvy clients may also run your certifications through federal or state sites to see if they are up to date. But this won’t happen unless they can find the specifics easily.
The trick is to make your licensing information as accessible as possible. To achieve this, you should:
- Use the correct typeface. The font must be clean and legible to draw attention. Otherwise, people may not be able to understand it at all.
- Place the information in the header or footer of every page to ensure customers don’t accidentally miss it.
3. Your Business Contact Information
No matter how attractive yourelectrical contractor website is, you won’t be getting any new leads if people don’t know to reach you. That’s why it’s crucial to add your business contact information to your homepage.
We recommend you embed your phone number and a button linking to a request form in the top-right corner of the page. Also, place your logo in the top left or middle. Since the eye naturally moves from left to right, this pattern will enable visitors to identify your company and digest your contact details.
Follow the same pattern for the bottom of the page as well. Alternatively, you can reverse the order to create symmetry.
4. Testimonials and Reviews
Online reviews are increasingly becoming the front of your digital reputation. In 2021, 77% of consumers ‘always’ or ‘regularly’ read reviews when browsing for local businesses.
Besides helping you get noticed, reviews can also increase sales, improve search rankings, inform your business, and convince customers to call you. Having a series of references and testimonials on a web page can show visitors you have plenty of happy clients willing to share their experiences.
You can ask customers to leave reviews for a job well done, either by e-mail, social media messages, push notifications, or a feedback form. You could also create a consistent review template to make things simpler.
5. Information About Your Past Work
Electric contractors can always benefit from adding a portfolio of their past work on their site. Consider creating a ‘Completed Projects’ section on your website and add high-definition photographs to convey the specialty and depth of your skills.
Many electrical contractor websites categorize their completed projects by the industries they serve or the specific services they offer. Others include a slideshow of their finished jobs in order. Either way should work as long as you provide potential leads an insight into what they can expect from your company.
6. Special Tools and Technologies You Employ
In case you’re in a particular field or area of expertise that requires specialty lifts and rigs, be sure to share that information on your website. This is because general contractors and purchase managers will want to know what equipment you have well in advance.
Be sure to include pictures of all your equipment alongside a short description of what each does. You can also create a FAQ section featuring the most commonly asked questions about these tools and technologies.
7. Calls to Action
Your electrical contractor website isn’t likely to show results without properly implemented calls to action. A powerful CTA can push visitors to take the desired step: whether it is to fill out a contact form, share a blog post, or check out more of your services.
Not sure how to craft the perfect CTA? Here are some tips to follow in this regard.
- Include words that provoke enthusiasm and emotion.
- Offer your audience a reason why they should take the desired action.
- Focus on clarity and be specific.
8. A Blog
Want to establish credibility in your niche? Make sure your smart electrician website has a blog. Not only does blogging help build trust with potential customers, but it also drives website traffic and promotes your services.
In this regard, you don’t have to limit yourself to electrical know-how. You can also write about your most challenging projects, your most enjoyable ones, or the ones that made you feel proud of your job. When told well, these stories can be engaging and keep customers coming back for more.
A blog also shows Google that your electrical contractor website gets new content regularly, which can boost your search rankings. Be sure to leverage some buzzwords from your niche to gain better traction.
The Bottom Line
There you have it- eight must-have components of a successful electrical website!
Remember, a stellar business website will help you get more customers, obtain authority, and stand out from the competition. Add the right information, pictures, and content, and you’ll have no trouble convincing visitors that you know your stuff.
Is this your first time creating an electrical contractor website? Why not let the pros at All Contractor Marketing take on the job? We’re a leading contractor marketing company and consulting agency skilled at promoting electricians, HVAC technicians, plumbers, and several other home service contractors. To learn more about our services, get in touch with us today!