In 1995, Chris began working at Coolray Heating and Air Conditioning in Marietta, GA. At that time Coolray was owned by Mr. Jim Duval and was a Metro Atlanta Trane® dealer. For the next several years, Chris learned the systems and customer service focus of this large Atlanta HVAC contractor. In 1997, Chris obtained his Georgia Conditioned Air License and in 1997, he started his own HVAC contracting company.
In 1995, Michele graduated from Georgia State University with a Bachelor’s Degree in Marketing. In 1998, she quit her job as a marketing director and co-operated the HVAC contracting company with Chris.
In 2005, Chris and Michele sold their HVAC contracting business. In 2006, Chris and Michele founded All Contractor Marketing. During their years of owning an HVAC contracting business, they discovered that other marketing companies were taking advantage of HVAC contractors and the contractors were having a difficult time navigating the landmines and “gotcha’s” of the marketing industry.
All Contractor Marketing was launched. In 2006, our very first customer was Green Heating and Cooling, a Bryant dealer out of Canton, GA. We worked closely with Jimmy Gibson, the general manager. We designed a marketing program that met his needs and provided a positive return on investment. Mr. Gibson is still a client today.
Over the years, All Contractor Marketing has grown through word of mouth and referrals at a rapid pace. We provide marketing solutions that always return a positive return on investment and we have a very strong customer service focus. We remember what it was like to be working as an HVAC contractor and make every effort to ensure that we are spending your company’s marketing budget as good stewards.
Over the years, our client numbers have grown rapidly. Michele has often been referred to as the “Queen of Contractor Marketing” and “a diamond among a pile of rocks when it comes to HVAC marketing“. We added other marketing team members that share our vision for God first, family/friends second, and work third. All Contractor Marketing is made up of God & family focused employees. We love this about our business most of all.
At the end of the day, we want to be considered people you can trust. We have enjoyed long-term relationships with most of our clients. Choose All Contractor Marketing and it will be the last time you have to spend valuable time and energy trying to figure out your company’s marketing. We will be your marketing provider year after year.
Our Purpose, Vision & Values
Kingdom Purpose: To reflect Christ in every contact and wholly support the great commission of Mathew 28:19-20.
Purpose Statement: We grow service businesses and improve lives.
Our Vision: To become the largest & most trusted business growth resource in the service industry while touching each life with the reflection of Christ.
Our Core Values: