Successfully Growing Contracting Businesses Since 2006

We know your business!  Our leaders use to be contractors themselves. We are your ONE-STOP SHOP for everything marketing for your contractor business.

We are your full-service business consultant and marketing agency. We allow you to focus on running your business and we focus on growing your business. Based on your budget, we will design an all-inclusive marketing plan that is guaranteed to produce results. Then, we put that plan into effect and handle every aspect of it. When placing ads in print or internet based sources, we will negotiate your ad pricing to the lowest possible price on your behalf and handle every aspect of design, delivery and tracking. We are the easiest and most cost-effective way to grow your contracting business.

Our Story

smith family
Smith Family: Josh, Brittany, Michele & Chris
Life Verses: Proverbs 3: 5-8

In 1995, Chris began working at Coolray Heating and Air Conditioning in Marietta, GA. At that time Coolray was owned by Mr. Jim Duval and was a Metro Atlanta Trane dealer. For the next several years, Chris learned the systems and customer service focus of this large Atlanta HVAC contractor. In 1997, Chris obtained his Georgia Conditioned Air License and in 1997, he started his own HVAC contracting company.

In 1995, Michele graduated from Georgia State University with a Bachelor’s Degree in Marketing. In 1998, she quit her job as a marketing director and co-operated the HVAC contracting company with Chris.

In 2005, Chris and Michele sold their HVAC contracting business. In 2006, Chris and Michele founded All Contractor Marketing. During their years of owning an HVAC contracting business, they discovered that other contractors were having a difficult time navigating the marketing efforts of their businesses in the post yellow-pages digital marketing arena.

As a result, All Contractor Marketing’s growth was launched. In 2006, our very first customer was Green Heating and Cooling, a Bryant dealer out of Canton, GA. We worked closely with Jimmy Gibson, the general manager. We designed a marketing program that met his needs and provided a positive return on investment. Mr. Gibson is still a client today.

Over the several years, All Contractor Marketing grew through word of mouth and referrals at a steady pace. The company provided marketing solutions that always returned a positive return on investment and had a very strong customer service focus. The founders remembered what it was like to be working as a contractor and made every effort to ensure that they were spending the HVAC company’s marketing budget as good stewards. To ensure this, they turned to a strong reliance on data analytics. To grow an HVAC company, you have to increase sales. You can’t make payroll with clicks or impressions alone.

The focus on customer service, data analytics, and positive return on investment meant that our clients experienced increased sales and steady growth. This also mean that All Contractor Marketing had enough clients to more than pay the bills and allow Chris and Michele to run a business and focus on raising two small kids, Brittany and Josh (something the HVAC company did not allow).

Over the years, our client base grew. We added other marketing team members that shared our vision for God first, family/friends second, and work third. All of our employees are hardworking, degreed professionals that are experienced in their profession but decided to work primarily from home so they could focus on kids and family as well as have a career. All Contractor Marketing is made up of family focused employees. We love this about our business most of all.

We strongly believe that you have entrusted us with money that we know you worked very hard for. We used to do the same work for the same money. We work tirelessly to be good stewards with that money. Our goal is to grow your business through marketing that always produces a positive return on investment. Our decade of experience managing literally millions of HVAC marketing dollars has taught us what works and what does not. We will never recommend a product based on our profitability but always based on its effectiveness for your company.

At the end of the day, we want to be considered a friend. People you can trust. We have enjoyed long-term friendships with all of our current clients.  Choose All Contractor Marketing and it will be the last time you have to spend valuable time and energy trying to figure out your company’s marketing. We will be your marketing provider year after year.

Our Team

Michele Smith

Michele Smith

CEO & Founder

25 years experience
Co-Owned HVAC Business
HVAC focused since 1998
Bachelor of Business

Michele Smith

CEO & Founder

Chris Smith

Chris Smith

Vice President

Licensed HVAC Contractor
Bachelor of Arts, Leadership
Masters Ed., Training

Chris Smith

Vice President

Keri Kuiper

Keri Kuiper

Marketing Manager

Formerly in the banking industry, Keri has over 10 years marketing & management experience.

Keri Kuiper

Marketing Manager

Melissa Cordle

Melissa Cordle

Account Manager

Formerly in the pharmacy industry, Melissa has over 20 years management experience.

Melissa Cordle

Account Manager

Sara Green

Sara Green

Content Strategist

Over 10 years communications experience
Bachelor of Arts, Communications

Sara Green

Content Strategist

Jana Holley

Jana Holley

Media Planner

Formerly in the country music industry, Jana has many years experience in the radio & media industry.

Jana Holley

Media Planner

Brittany Smith

Brittany Smith

Marketing Assistant

Working on Bachelor's degree.
Over 2 years experience

Brittany Smith

Marketing Assistant