Still, struggling with your HVAC SEO? You know your business can’t top search results without a robust SEO. So, what do you do? Here’s a lowdown on SIX tried-and-tested HVAC SEO strategies that’ll blow up your business online.
The #1 mistake HVAC businesses make is targeting the wrong audience. But, using long-tail and short-tail keywords in your SEO lands you right at the doorstep of relevant searches and audiences.
Give all your website pages the SEO makeover they need, which includes:
Naturally adding keywords to titles, meta descriptions, and content. Optimizing website structure, UX, and internal linking. Using high-quality images, graphics, and videos.
Before you roll out a piece of content, think about how it’ll provide value to your target audience. The content is more likely to go viral and attract leads if it shares useful tips and how-to solutions, and addresses your target audience's pain points.
Since your target audience is local, it makes sense to focus on your local search rankings. You might want to brush up your Google Business Profile, get listed in local directories, and use location-specific keywords in your content.
We live in a mobile-first world. A mobile-friendly website puts you at the heart of your target audience, ripe for the taking. So, make your website responsive, fast, and user-friendly.
High-quality backlinks translate into higher domain authority and more leads. Create a plan to build your backlinks in the long run through guest blogging and other SEO strategies. Track and monitor your backlink profile to keep it on track.
SEO is not a set-it-and-forget-it strategy. You’ve to keep updating it to keep ranking higher in search results. That means tracking your web traffic, user behavior, keyword rankings, and bounce rates, among other things.
Stop wasting your time on strategies that don’t work, and embrace these tried-and-tested SEO tactics today. Want to take control of your SEO and boost your online presence? Contact us for custom HVAC marketing solutions.